Bro Radio is the only local radio station for the Vale of Glamorgan.

We target a wide ranging audience, predominately aged 25 - 60 with our daytime programming focusing on music from 1975 to today, along with local news, information and events for the County. Our specialist programming during the evenings and weekends serves a wider audience with genres including Reggae, Rock, Dance and Welsh Language.

By advertising your business on Bro Radio, you'll not only support a growing local radio service and its team of volunteers - but get your business heard!

Bro Radio's Coverage area

Radio advertising is more affordable than you may think!

On-air campaigns are available from as little as £135pcm, with sponsorship of on-air programmes starting from as little as £125pcm.

Current Sponsorship Opportunities:

  • Vale Breakfast
  • The Lowdown
  • Daytimes

Bro Radio offers a multi-platform solution to advertising, with the option to add social media, website and event awareness campaigns alongside traditional on-air time.

Reaching 22,000 local listeners every month*, with 85,000+ online listeners and the largest social media following of any media organisation based in the County, there has never been a better time to advertise with Bro Radio.

Bro Radio offers a wide range of advertising and sponsorship packages to suit all businesses and budgets.

What have our recent customers said about advertising with Bro Radio?

"Within a few weeks of advertising on Bro Radio, we saw a marked increase in business which has continued over the months, even during the firebreak lockdown. If you want to promote your business, get on Bro Radio."
Dave Elliot from TL Systems, Holton Road, Barry

"During our campaign with Bro Radio, we've noticed an upturn in business enquiries and both current and new patients have been mentioning that they have heard our advert on the radio."
Justin Blasizza from The Vale Foot Clinic, High Street Barry and Dinas Powys Medical Centre

"I've been really pleased with my campaigns with Bro Radio. They've had a great response and I've subsequently signed up for further advertising with the station. We would recommend Bro Radio for any business looking to advertise."
Neil Chidzey from Lunch at 12, No 9 and Joseph Barbers

"Within a matter of weeks of my advert going live, I picked up two clients; one from Barry and one from Cogan. I'm really happy with this as I work from clinics in both Barry and Penarth, so I'm convinced that my Bro Radio campaign will keep me busy in both practices."
David Langdon from Langdon Osteopathy. Clinics based at Sky Spa, High St Barry and John Bruno Total Training, Penarth

If you’re going to advertise, (and you should), it makes sense to spend your advertising money where you get the most results… Radio! Here are ten reasons why radio is your best choice (courtesy of the Radio Advertising Bureau).

1)  Radio sells with immediacy.

Research proves that radio regularly reaches consumers within two hours of their largest purchase of the day. Can there be a better time to reach customers than on their car radio while they are driving to do today’s shopping?

2)  Radio sells everywhere. 

Radio is the only true mobile medium. In the car, at work, and at play, radio is there…the companion and the advertising force your customers take with them wherever they go.

3)  Radio sells with intimacy. 

In your personal life, when you have something very important to communicate to someone, which would you prefer – to show them a picture, to write to them, or to talk with the intimacy and emotion of the human voice? Radio sells with intimacy.

4)  Radio stars in the theatre of the mind. 

Want a 100-piece symphony orchestra in your ad, an elephant, a chorus, a laughing child, a love song? With word pictures and emotion-evoking sounds, radio’s theatre of the mind stimulates the most emotion-filled pictures the mind can comprehend.

5)  Radio escapes advertising’s clutter. 

Today’s newspapers average 2/3 ad copy to 1/3 editorial copy. TV spends about 1/3 of its time on advertising. Today’s radio, at about 10 minutes of advertising per hour, devotes less than 1/5 of its time to ads. Radio is the uncluttered medium.

6)  Radio is the cost effective medium.

Newspaper rates are up (even though circulation is down). TV ad rates are up (even though viewership is down). Radio advertising costs grew less than any other major form of advertising.

7)  Reach is nice, but frequency sells.

Newspaper and TV are reach media – they reach varying numbers of people. Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate. Most local businesses cannot afford the necessary three-times-plus frequency that effective advertising demands – except on radio. Radio is the reach and frequency medium you can afford.

8)  Radio’s targeted advertising sells.

Radio’s variety of formats allows you to pinpoint your advertising on the station or stations that best match your customer’s interests. You cannot pinpoint advertising in the broad-reach, scattershot newspaper and TV media forms. Radio’s unique targeting ability saves you money.

9)  You’re always on the front page with radio. 

With radio advertising you are front and centre in the listener’s attention span when your ad is on the air. You’re never buried on page 42 and you’re never surrounded by your competitor’s ads. With radio, you are always on the front page.

10)  Radio is an active medium in an active society.

Passive forms of advertising simply list merchandise or tell you where a product is available. Radio is an active medium capable of stirring emotion, creating demand, and selling your product or service. Today’s hotly competitive marketplace demands an active medium.  That’s radio!

Bro Radio is the Station that loves the Vale, with a perfect mix of local news and information for the Vale of Glamorgan, along with some of the greatest songs from the 60's right through to today's best hits. Unlike conventional stations, our listeners are extremely diverse, with Bro Radio offering a show for everyone, however, our core day-to-day audience is 25 - 54 years old.

We're proud to be local, broadcasting from Barry to the eastern Vale of Glamorgan 24/7, allowing us to be closer to our listeners and your customers. After all if the majority of business happens locally, then why would you want to pay to speak to someone in Swansea or Newport?

Want to find out more? Contact us on 01446 420 681 or via the contact form.

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    For more information on radio advertising and how it works, please visit the Radio Advertising Bureau at

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