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“Brace The Brecons” – The New Challenge To Tackle Homelessness From Llamau and Brace’s Bakery


Llamau, the charity dedicated to eradicating homelessness for young people and vulnerable women in Wales, has teamed up with Brace’s Bakery for a new fundraising campaign, “Brace The Brecons”, which will see participants tackle the 16km Horseshoe Loop in the Brecon Beacons.

The challenge, which will be taking place throughout the month of July, will see participants take on the demanding walk, traversing some of the most scenic areas of Brecon, taking in waterfalls and the iconic Pen-Y-Fan along the way.

Welsh firm, Brace’s Bakery are supporting the fundraising event, with Mark and Jonathan Brace saying in a statement regarding the event:

“Brace’s Bakery are a proud sponsor of Llamau ‘Brace the Brecons’ Fundraising Event.

“Llamau touches many of our colleagues hearts, helping to fight an issue that is increasing year on year. Recognizing that our support can help with further facilities and opportunities makes us really pleased to know that our contribution is going to a great cause and committing to creating a better lifestyle and helping to change futures for the people Llamau support.

Why Llamau? The charity really fits with our values as a business. Brace’s are run by 4th generation and our commitment to family values is a key driving force for us. Knowing that Llamau provides a better community for vulnerable people in Wales and creates an environment so that people feel connected and a part of something, really resonates with us at Brace’s.

“We are proud of our Welsh heritage and the community we have (particularly) in South Wales and have been supporting our local communities over many years. Therefore we feel as though Llamau offers the perfect synergy with our business.

“We also hope that as a business we can also help to raise awareness of the homeless issue we have in our country and we are really excited to embark on this new venture with Llamau.”

The challenge comes after a difficult year for all charities with fundraising events having to take place, either online or in socially distanced settings due to the coronavirus pandemic. Llamau’s Chief Executive, Frances Beecher, reflected on this, saying in a statement on “Brace The Brecons”:

“The pandemic has put a stop to many of our fundraising events over the last 14 months, forcing us to adapt our ways in order to raise much-needed funds to deliver our services. So as you can imagine we are thrilled to not only be able to host an event but to be in a position to launch such an exciting new one.

“We are truly grateful to Brace’s Bakery for collaborating with us on this event. Like us, they are a values-led organisation, working hard to provide for people and families across Wales. We look forward to working with them now and hopefully for many years to come.”

Llamau was founded over 30 years ago to provide homeless teenagers with a safe place to stay. Since then, the charity has supported over 82,000 people who are either facing homelessness or who are already homeless, working across Wales to prevent homelessness, provide safe accommodation and support people to leave homelessness behind for good. Last year, Llamau supported 10,621 young people, women and children to leave homelessness behind, for good.

You can get involved with the event by signing up on the website, here.

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