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Joanna Page Fronts 2021 Community Heroes Campaign


Gavin and Stacey star Joanna Page is set to front a 2021 campaign searching for the Country's unsung heroes ahead of the 22nd annual census.

Next year marks the 22nd census since 1801 and for the first time, it is set to be conducted primarily online.

To mark the 2021 Census in England and Wales, a competition has launched to find the nation’s unsung community heroes. 22 people, one for each census that has taken place to date, will have their community spirit and efforts commemorated with a unique purple plaque, the brand colour of the 2021 Census.

Joanna Page is the competitions lead judge and joined the team on Thursdays Vale Breakfast said "Well I heard about it and just thought it was just so lovely. It's going to be the 22nd census and to celebrate that they want to celebrate all of the unsung heroes in your community."

"It's been such a challenging year and for something so positive, light, optimistic and lovely to come out of that - I think is fantastic."

Across the nation there are unsung heroes doing their part to make things for their local community that slightest bit better.

From a schoolteacher who has transformed lives, to a doctor who has saved them; communities up and down the country are bursting with ordinary people who are doing extraordinary things in 2020.


The iconic purple plaques, in the brand colour of Census 2021, can be placed in or on the winner’s home, place of work or a community building depending on their preference and permissions.

Listen Again: Joanna Page - Vale Breakfast

When asked what she was looking for in Community Heroes as Lead Judge, Joanna told Vale Breakfast "I'm looking for people that just touch my heart - it's going to be incredibly difficult, because I just can't believe how wonderful people have come out of this."

Residents are being asked to nominate their community’s heroes by visiting

The window for nominations will close on 31st December and nominees will be judged by a panel of community champions, led by Joanna Page.

The plaques will be awarded ahead of census day, 21 March 2021. 

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