The rural affairs minister has praised the work of a farm growing soft fruits in Cowbridge.
Lesley Griffiths visited the S&A Produce firm as part of a new drive to expand the greenhouse industry in Wales.
A new prospectus, published this week, has been aimed at encouraging more high tech food production, which also has a positive impact on climate change.
The minister also launched the new Aeron Cymreig strawberry brand, developed by S&A following major investment at its Cowbridge site, which has doubled in size.
Ms Griffiths said: ''It has been great to visit S&A, to see the fantastic produce they are growing here in Wales in such an innovative way, and to launch their new strawberry brand.''
''Creating a stronger, greener and fairer Wales is at the heart of what we want to achieve. We all have concerns about climate change, declining natural resources and population growth - and the impact it has on the food on our plates.''
''Controlled Environment Agriculture (CEA) has the potential to transform the food supply chain while lowering our carbon footprint and the environmental impact of food production.''
''Together we have a real opportunity to deliver a greener Wales now and for our future generations.''
The Welsh Government says the prospectus aims to see growth in the number of businesses using technology to provide sustainable systems of growing food, where parameters and conditions such as water and light are tightly controlled.
Peter Judge, S&A Group managing director, said the Aeron Cymraeg brand will reach Co-op stores in the coming weeks.
He added: ''There is significant opportunities for the efficient development of high value crops with the support of the Welsh Government...the investment S&A Produce has made supports this.''