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Vale Events programme “will look very different” in 2021


Smaller events are set to take place in the Vale of Glamorgan in 2021/22 to support town centres, replacing popular favourites like Cinema by the Sea and Barry Island Weekenders.

In a report received by the Vale Council’s Cabinet on Monday, it was suggested that, for 2021/22, the proposed programme is refocused to deliver safe events that that support the economy of Town Centres, the Coast and Country Parks by working in partnership with providers in line with recommendations of the Welsh Government.

Due to COVID-19, the Events programme for 2020/21 was cancelled. The tourism economy in the Vale has been crippled by the effect of the pandemic, with STEAM forecasts (up to Oct 2020) showing a decrease of over 67% (£82m) so far.

Suggestions include outdoor events spread out over longer periods of time such as weeks or months, so as not to cause large gatherings, and taking place in venues across the Vale.

What events could we see held in the Vale in 2021/22, if Covid-19 regulations allow?

Vale Walking Season

Complementary to Valeways Walking Festival
Based on the Council’s popular 10 Vale Trails, this would be Vale wide and
participants could be encouraged to walk all 10 trails independently and upload their progress and images from the trails to Visit the Vale’s Social Media channels. It would include activities for participants, e.g. treasure hunt for children, wildlife spotting, geology etc, and would take place over a longer time period e.g. the summer months, so as not to encourage gathering.

Vale Photography Festival
Based on a Photo Marathon type event, this would be Vale wide and take place over a week-long or month period. Event participant would be given subjects to photograph across the Vale and again would be coordinated across the Visit the Vale’s social media and website. A very visual event with mutual benefits to both the destination and participants. The event would be planned to encourage participants into our town centres and country parks as well as to the more popular photographic destinations.

Vale Light Festival
Buildings and public/urban spaces could be lit up across a town or area to create a light trail. The trail could take in light features already in place such as the Barry Island Western and Eastern Shelters and Hood Rd Tunnel.

Vale Film Festival
Venues across the Vale could host film nights/days across a specific period (only once restrictions allow). Venues could include St.Donats, Dunraven Gardens, Cosmeston Medieval Village and Penarth Pier and all showings would require entry via pre booking, so that numbers could be strictly controlled.


Vale Country Park Family Weekenders
Working with the Rangers at Cosmeston Park and Porthkerry Country Park to host Rangers days covering different subjects featured across the Parks.

These to be thematic according to subject – wildlife spotting, ecology, family fun, etc. Days could feature timed sessions that are pre booked, allowing numbers to be controlled.

Picnic in the Park
Based at both Porthkerry and Cosmeston (if and when restrictions are relaxed), family picnic days, ticketed events which are pre-bookable where designated spaces are allocated per ‘bubble’, with activities and entertainment arranged for participants. This could include workshops introducing the wildlife, small scale sporting events, kids outdoor fun etc. Sports/Activity Weekenders
The Council could partner with local outdoor sports providers across the Vale such as the Wild Trails People and Outdoor activity providers to provide outdoor sporting weekenders at various Vale venues.

Town Centre Weekenders
Building on the successful Vale Town Centres campaign which has established a positive platform which town centre businesses are actively engaging with, The Town Centre Weekenders would provide town centre events across the Vale including activities such as trails, competitions and numbers-controlled events. Central Park, Barry is currently being refurbished to include a stage area and electric and as the park is fenced, the space could host an audience controlled event, with pre booked access.

Vale Council Deputy Leader and Cabinet Member for Regeneration, Lis Burnett said “Our events programme this year will look a little different. It will focus on smaller events to support our town centres.”

“We will also encourage people to explore our coast and country parks. We will try to engage as many local entertainers to boost our creative sector and will hold ‘Meet the Buyer’ events to help people hear what is on offer.”

You can read the full report presented to the Vale Council Cabinet here

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