Written by Nathan Spackman

Vale Town Centres team up for Shop Local this Christmas Music Video

23rd November 2021

Businesses from across the Vale of Glamorgan have come together for a special music video, to promote the message "Tis the season to shop local".

‘Shop Local This Christmas’ which is sung to the tune of John Lennon’s Happy Christmas has been released ahead of Black Friday to encourage residents to visit their local high street in the lead up to Christmas.

The track features traders from across the Vale’s four towns – Barry, Cowbridge, Llantwit Major and Penarth, along with vocals from students in the Vale Academy of Performing Arts.

Featuring 20 businesses from Penarth, Barry, Llantwit Major and Cowbridge town centres, the video sees traders singing their own version of the John Lennon classic Happy Christmas, with lyrics including "Shop local this Christmas, online shopping can wait. Let's try to go local, it's never to late."

Businesses involved in the campaign video include:


  • The Tracks at Goodsheds,
  • Chris Davies Estate Agents,
  • Awesome.Wales - Zero Waste Store,
  • Thornbush Hill,
  • The Pencil Case Cowbridge Ltd,
  • Fich and Ramous,
  • TheYard Cowbridge,
  • The Bear Hotel,
  • Swansea Building Society,
  • Enerchi Organics,
  • Griffin Books,
  • Brød - The Danish Bakery,
  • Foxy's Deli,
  • A B Snell & Son,
  • Stol Coffee,
  • Windsor Fruit Stores,
  • The Queen B Boutique,
  • The Busy Teapot,
  • Zero Penarth
  • High Society Bridal Boutique

The cover features vocals from the Vale Academy for Performing Arts, with the piece produced and arranged by Matthew Brind.

The video is part of the Vale Town Centres campaign by the Vale of Glamorgan Council's Economic Development department to support the town centres across the county.

Announced in September 2020, the investment has helped deliver measures that facilitate trade and economic recovery, including signage, promotional campaigns and events, including the Festival of Flowers and upcoming Santa's Post Office in Barry and Cowbridge.

Musical producer, Matthew Brind said: “I’m lucky to work all over the world but it’s been amazing to work right here in my local community to highlight what brilliant local businesses we have. It’s so important to support each other this Christmas and I hope that the track encourages people to shop local.”

Singer Emily Langford who runs independent pizzeria The Yard in Cowbridge said: “It was great to be a part of the Christmas video with such a friendly community of local businesses. Hopefully the public will enjoy our efforts and support us this Christmas.”

You can discover what's going on at Town Centres across the Vale of Glamorgan via the Vale Town Centres Facebook page.

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