2wish’s You Can’t Pour from an Empty Cup campaign highlights the support services 2wish. provide, including a safe space and resources to help navigate the impact of unexpected death in young people.
Emergency services workers, education staff and a funeral director feature in a new 48-second film to highlight the importance of support being available for professionals affected by the death of a child or young person as part of bereavement charity 2wish’s new campaign, You Can’t Pour from an Empty Cup.
The charity’s 2025 Professionals Support Campaign shines a light on how the sudden death of a young person can touch any professional, from emergency services workers to caregivers such as early years and nursery staff, plus teachers and teaching assistants. Those working in education often support grieving siblings, friends and classmates, while also potentially grieving themselves after forming a bond with the child.
2wish’s You Can’t Pour from an Empty Cup campaign highlights the support services 2wish. provide, including a safe space and resources to help navigate the impact of unexpected death in young people.
South Wales Police’s DCI Chris Grey and DCI Liane Rees, Clinical Nursing Specialist at Morriston Hospital Swansea, Mari Higginson and South Wales Fire and Rescue Service Station Commander covering Abergavenny, Monmouthshire and Chepstow David Crews are the emergency services staff that star in the film.
John Adams, Funeral Director at Perry & Phillips Funeral Directors in Bridgnorth, and 2wish’s Education Contributor, primary school teacher Leeanne White also appear, and repeat the poignant words, ‘You Can’t Pour from an Empty Cup’, driving the crucial message that professionals aren’t able to help others if they’re not taken care of also following a sudden death.
2wish’s CEO Rhian Mannings said about the campaign: “Our aim is to bring focus onto the importance of prioritising your own mental health as a professional and seeking support if you have been affected by a child or young person dying suddenly and unexpectedly.
“Professionals from various backgrounds are there for grieving families, offering support, care, compassion and guidance in navigating this truly awful time.
“At 2wish we want to show how important professionals are to help grieving families in need, and how their health and wellbeing is also so crucial and make sure they know they can get this vital support at 2wish.”
2wish was founded in 2012 by Rhian Mannings MBE after she and her husband Paul experienced the heartache of losing their baby son, George. They left the hospital heartbroken, confused and bewildered with no support. Five days later, consumed with grief, Paul took his own life. There was no support available, and she and her children felt completely alone and so she set up 2wish to ensure that there is help available for any families going through a similar experience.
Since 2012, 2wish has supported over 8300 people who have lost a child or young person aged 25 or under. Working hand in hand with organisations such as the Police, NHS Wales and Organ Donation Wales, it provides support to make sure that no family is missed. Across every Emergency Unit and Critical Care Unit in Wales there are now immediate support pathways in place.
To find out more about 2wish and its work, please visit: 2wish.org.uk.
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