More than 900 litter bins across the Vale are under review in an effort to increase recycling and tackle flytipping.
The Vale of Glamorgan already has some of the best recycling rates across Europe - with nearly all household and commercial now being separated at source.
But the county council says it wants to go even further as part of its net zero strategy.
Currently, there are 915 litter bins which are emptied and sorted for recycling - although the amount of waste collected does vary.
The review will look at which areas have the greatest need as pinpointing others were separated bins could increase recycling rates further and highlighting bins that attract fly-tippers or are being misued.
The cabinet member for neighbourhood services admits there are still concerns surrounding how clean some parts of the Vale area, particularly in towns and coastal resorts.
Cllr Mark Wilson said: “The scale of our street cleansing and litter collection service is huge."
“However, we know our residents still have concerns about the cleanliness of some areas, especially our town centres and resorts."
"Our placemaking and participation teams were speaking to residents throughout the summer. Litter was a recurring theme and one we want to respond to this.
“We also need to factor in how we can enable more recycling to hit our ambitious target for a waste-free Vale. Just as importantly, we need to review what we do to ensure that our money is being spent wisely."
“Earlier this year we trialled using large temporary bins in some hotspots and this was very effective. As well as putting in place some permanent solutions of this kind, we also want to take the opportunity make sure our bins are in the right places and being emptied at the right times."
“We also see bags of domestic waste being dumped either in or next to street litter bins in residential areas."
"This is fly-tipping and with so many options available for residents to recycle and dispose of their waste responsibly it is something for which there really is no excuse."
“All of this is the in the scope of our review and we hope to be able to launch an improved and more efficient service soon.”
The in-house review will also consider the use of new multi-section recycling bins, which have been installed in areas with high football over recent months - and are set to be rolled out further in the future.
The council says it will present its plan for "more efficient" bin provision later this year, but in the meantime, they're reminding residents that placing household waste in street litter bins is illegal, while putting such litter alongside bins is fly-tipping.
Any incidents should be reported via the Vale of Glamorgan Council website.