A new rainbow bench has been installed at Central Park near Barry town centre.
Vale Council says it's the third of its kind to be unveiled in the county - with another due to be unveiled at an undisclosed location in the near future.
Rainbow benches are also in place at the Barry Island promenade and on Cowbridge High Street.
Cllr Ruba Sivagnanam, cabinet member for equalities, said: "This council is fiercely proud to uphold values of equality, tolerance, acceptance and understanding."
"These benches symbolise the belief that people should not be discriminated against based on their gender, sexual orientation, race, disability or any other protected characteristic."
"This, our third bench, has been placed near the starting point of the Barry Pride Festival, which makes its eagerly anticipated return to the town in five months' time."
"I hope people appreciate its vibrant design and perhaps pause a minute to sit down and appreciate what it stands for and against."
This year's Barry Pride event will be held on Saturday 15th June.